Resume ContentProfessional Summary (markdown supported) Digital marketing strategist with experience leading integrated strategies across B2B and B2C industries. Skilled in aligning cross-functional teams around business goals and performance-driven initiatives that accelerate demand generation and optimize the full marketing funnel. Experienced in uncovering deep user-centric digital needs through market research, user insights, and end-to-end journey mapping to inform impactful digital experiences.Work Experience ExperienceRemoveTitle Company Start End Location Clients (comma separated) Responsibilities (one per line) Develop digital strategies that align business goals with user needs across financial services, technology, and healthcare. Use research, personas, competitive analysis, and performance data to guide digital transformation, and funnel optimization. Collaborate with cross-functional teams to shape strategic roadmaps and execute initiatives that improve customer experience from awareness through retention. Leverage user research and analytics tools (Adobe and Google Analytics) to identify business drivers, analyse user behaviour, and scale personalization. Strategic lead in large-scale transformation projects, consolidating fragmented digital properties into unified ecosystems through domain rationalization, AEM implementation, and design system standardization (Figma, Zeroheight, React). Support teams in adopting modern digital stacks and analytics capabilities to enable sustainable long-term growth. ExperienceRemoveTitle Company Start End Location Clients (comma separated) Responsibilities (one per line) Served as the conduit between Marketing and Agency teams, focusing on transparency and communication to ensure appropriate delivery of campaigns driven by data strategy Drove a unified, data-driven strategic approach that integrated performance metrics with business priorities across LinkedIn, social media, email, and Deloitte site pages. Advised senior leadership on campaign planning and optimisation to ensure strategies remained tightly aligned with business objectives. Leveraged Eloqua, Adobe, and Google Analytics to define goals, assess execution options, run A/B tests, and implement in-flight performance adjustments. Ensured campaign execution was supported by clear communication, measurable KPIs, and continuous learning to strengthen both immediate outcomes and long-term improvement. ExperienceRemoveTitle Company Start End Location Clients (comma separated) Responsibilities (one per line) Led a team of 8 to educate consumers on sustainability and renewable energy through meetups, social events and hands-on workshops Spoke and acted as moderator at events with 50+ attendees every few months, with sessions lasting up to two hours Managed monthly e-newsletters distributed to 600+ subscribers ExperienceRemoveTitle Company Start End Location Clients (comma separated) Responsibilities (one per line) Developed strategic briefs, marketing plans, scopes of work, critical paths, and budget forecasting documents to ensure clarity, alignment, and operational rigour across all initiatives. Led end-to-end planning and execution of multi-platform campaigns integrating digital, promotional, and social strategies to drive consumer engagement and measurable sales outcomes. Executed comprehensive campaigns comprising contest websites, digital advertising, consumer promotions, fulfillment, social media management, POS, e-newsletters and microsites Created strategic creative briefs that aligned directly with client business objectives and ensured cross-functional teams executed against clear, insight-driven direction. Managed six- to seven-figure campaign budgets, ensuring efficient allocation, performance optimization, and accountability to financial and strategic targets. Collaborated with cross-disciplinary teams to deliver cohesive brand storytelling tailored to audience needs. ExperienceRemoveTitle Company Start End Location Clients (comma separated) Responsibilities (one per line) Managed three team members and provided ongoing mentorship, including performance reviews and professional development support.s Worked directly with the VP Group Account Director to deliver strategic marketing guidance to the Goodwrench client during brand planning and program launches. Oversaw the execution of all digital video campaigns for the Goodwrench and Optimum websites, ensuring delivery within budget and meeting performance expectations. Partnered with social planners to develop the Facebook social strategy for Goodwrench's 2012 planning cycle. Headed the development of five Goodwrench videos featured on the brand's YouTube channel, supporting stronger digital engagement. Developed BCRs to support internal alignment and project approvals. Authored communication briefs to guide consistent messaging and cross-functional execution.Add ExperienceEducationEducation RemoveTitle School Date Description Double Major in Psychology and CommunicationAdd EducationSkillsSkill Category RemoveHeader Items (one per line) Digital Marketing & Experience Strategy Funnel Performance & Optimization Stakeholder Alignment & Strategic Consulting Persona Development & Customer Journey Mapping Data-Driven Insights & Campaign Optimization Competitive & Market Synthesis Cross-Functional Team Leadership Strategic Roadmapping & Prioritization Workshop Design & Facilitation Data Analysis and InterpretationAdd Skill CategoryHighlights HighlightRemoveHighlight (markdown supported) **Synthesized insights** from 30+ stakeholder interviews to drive **audience segmentation**, inform **persona development**, and shape **data-driven digital strategy** HighlightRemoveHighlight (markdown supported) **Initiated a Strategy Playbook** that helps new strategists, and non-strategists understand how to successfully lead workshops, and apply strategic thinking across various projects. HighlightRemoveHighlight (markdown supported) **Developed and facilitated workshops** to align **marketing, product**, and **cross-functional teams** on strategic objectives and campaign priorities HighlightRemoveHighlight (markdown supported) **Collaborated with teams to deliver** Bayer's Aleve brand through **integrated digital promotion** and **performance-focused planning** HighlightRemoveHighlight (markdown supported) **Led strategy, planning, and execution of full-funnel marketing campaigns** that advanced **growth** and improved **conversion outcomes**Add HighlightCertifications CertificationRemoveTitle School Date Description CertificationRemoveTitle School Date Description CertificationRemoveTitle School Date Description CertificationRemoveTitle School Date Description CertificationRemoveTitle School Date Description CertificationRemoveTitle School Date Description CertificationRemoveTitle School Date Description Add CertificationSave Sections